Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance))

Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) Review

Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) Feature

• ISBN13: 9780470520680
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.

• Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
• Fully explains the process of sampling, analyzing data, and reporting results
• Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
• Helps you keep an eye on your competition and analyze their results

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Cause Marketing For Dummies (For Dummies (Business & Personal Finance))

Cause Marketing For Dummies (For Dummies (Business & Personal Finance)) Review

Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.

• Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both
• This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more
• Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla
• Features case studies that illustrate successful campaign techniques

Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.